LONDON - Africa Travel Connect (ATC) will officially launch its innovative platform on June 13th, 2024. This groundbreaking initiative is dedicated to promoting and enhancing travel and tourism across the African continent. Founded by Yared Bizuneh, a seasoned industry expert with over 25 years of experience, Africa Travel Connect aims to redefine the way African destinations are marketed and experienced.

To mark this momentous occasion, a special launch event is taking place in London with the presence of over 80 distinguished guests from all sectors of the travel and tourism industry, including Tourist Boards, Airlines, Local Travel companies, Tour operators, Travel Software providers, Financial Service providers and Journalists.

Africa Travel Connect is a dynamic, membership based organization committed to fostering collaborations with leisure stakeholders from both the public and private sectors. Its mission is to significantly increase tourism numbers while showcasing Africa’s rich cultural heritage and natural beauty.

“Our vision is to capture 25% of the global tourism market share by 2030, up from the current 7%”, said Yared Bizuneh, ATC director general.

Africa’s tourism potential is undeniable, as is the potential of tourism to drive inclusive development across the continent.

The continent possesses immense potential in terms of tourism to drive economic growth, foster cultural exchange, and create opportunities for development. By working with all stakeholders, ATC board aims to address the challenges facing African tourism and promote sustainable practices that benefit local communities.