London - The Samsung Galaxy S5 has been launched around the world - though few fans appear to have queued up overnight to get the new device.But interest is expected to be high throughout the day, with many retailers offering big discounts and promotions to grab upgraders.
At each of the nine new Samsung 'Experience' stores which opened in the United Kingdom this week customers were able to collect their devices from midnight, with a champagne reception and a personalised set-up.
The S5 is the latest flagship smartphone from the South Korean tech giant. The Galaxy S2/3/4 have been among the best selling smartphones over the last few years.
The new smartphone is packed with features, including a heartrate monitor and a fingerprint sensor. It also has improved processors and a better camera, a slightly redesigned look and a marginally bigger screen. The phone has been well received so far, with reviewers saying it is a refined, if not revolutionary improvement on last year's model.
The phone also launches alongside Samsung's new Gear 2 smartwatch and Gear Fit curved fitness band.
